Indeed, the foundations of fitness don’t usually alter. Deadlifts are effective. Continuity is paramount. Spot reduction is impossible.
Yet, throughout time, platforms, technologies, and tools that professionals use to coach clients change. The COVID-19 epidemic ushered in a new era of at-home workouts for fitness. Many consumers made equipment purchases, started running, or adapted to sweating through on-demand or Zoom workouts.
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Hybrid exercise will persist.
According to a fitness industry study of experts, online fitness is the top exercise trend of the year. Even after gyms all over the world reopen, what may have appeared like a short-term fix at the beginning of the pandemic has evolved into a permanent fixture of the fitness industry. To meet the changing requirements and schedules of their clients, many fitness professionals are embracing hybrid fitness, which combines in-person and online sessions.
Wearables are ablaze.
For some time now, athletes and fitness fans have been keeping track of their sleep, training, and recovery, and the trend isn’t going anywhere. BCC Research projects a 30 percent annual growth rate for the sector until 2023. If you haven’t already, here are several methods to include wearables in your training sessions:
- To keep your clients motivated and moving, create step challenges.
- teach them how to keep an eye on their heart rate while exercising
- Urge them to take their sleep statistics into account when determining the intensity of their workouts.
Here is a growth in personal training.
IBIS World estimates that the personal training market expanded by 2.2 percent in 2021. As people become more cautious of large groups and health-conscious, the market is anticipated to grow. The best balance between little social engagement and maximum fitness benefits is achieved with personal training. But, keep in mind that during the pandemic, individuals might not want to visit a trainer several times a week, so make sure to work with your customers to create a strategy that keeps them on track between sessions. Offer new members and small groups of friends discounted pricing to attract more customers. The term “personal” should not be overlooked. Provide biographies on your website if your gym employs several trainers. They desire vigorous rehabilitation sessions and anti-anxiety workouts. According to Bre Williamson, a yoga instructor and the owner of Mindfully Bre, “people are burning out and realizing that rest needs to be a priority” for the story, the new guidelines for working with clients during the epidemic. Many athletes are becoming aware of the importance of maintaining fitness as part of a healthy lifestyle. Hence, two things follow:
Following a strenuous workout, resting
Emphasizing anxiety-reducing exercises like yoga and active stretching (related: why now is the best time to invest in your yoga business)This can result in various offerings for various fitness firms. For your company, this can be adding breathwork to the conclusion of a HIIT workout or setting up a specific time for mobility and stretching. A recovery exercise that people can practice at home on their rest day can be included in a fitness newsletter that you can also distribute.
More people are running and trekking.
In a recent RunRepeat poll, outdoor exercise was shown to be the most popular fitness trend, with nearly 60% of respondents citing running and other outdoor training as the best ways to remain in shape in 2021. While you instruct your clients, bear in mind these new exercises. How can you effectively support their running and hiking ambitions and help them prevent injury?
The consumption of “workout munchies”
Instead of setting aside time for a single lengthy workout, hybrid fitness enables people to perform several shorter workouts throughout the day. Those who (a) work longer hours during the pandemic and (b) wear leggings all day are the perfect candidates for these post-workout snacks.
Physical fitness centers need to be immaculate.
Concerns about COVID-19 gave way to a focus on cleanliness. You’ve undoubtedly already taken steps to sterilize your gym, but make sure you let your patrons know about them. Put up signs outlining your cleaning schedule and processes, especially in delicate, high-traffic areas like locker rooms and showers, train your employees to answer the most frequent issues, and have a FAQ section on your website that outlines all of your COVID-19 rules.
Community is crucial.
When they have social support, people are more likely to stick to a training regimen, and more than ever, people yearn for connection. Who desires solitude these days? But, customers could still require assistance signing up for your fitness center. If your studio provides group courses, whether they are in-person or online, you might want to start with an icebreaker, especially if you have a lot of new members who don’t know each other. Furthermore, take into account a program for ambassadors like the one My Fitness Suites offers. Every new member is paired with a seasoned gym user so that they may immediately interact socially when they encounter a familiar face in class.